GOLDEN HOUR
Citrus · Yuzu · White Peach
LAUNCH HEROPREMIUM ZERO-PROOF COCKTAILS · 0.0% PRODUCT DIRECTION
00 : DOUBLE ZERO creates premium cocktail experiences for people who still want flavor, ritual, nightlife and the social moment. The product is built from the zero-proof side — not as an apology for what is missing.
INITIAL COMMERCIAL LAUNCH
The first 250mL event and retail launch is intentionally focused. Four sparkling expressions lead because the format travels cleanly through concerts, clubs, retail, festivals, hospitality and cold single-serve occasions.
Citrus · Yuzu · White Peach
LAUNCH HEROPomegranate · Blood Orange · Hibiscus
LAUNCH HEROBlueberry · Lime · Agave
LAUNCH HEROLime · Agave · Sea Salt
LAUNCH HEROZERO PROOF ≠ ZERO PERSONALITY
Layered fruit. Botanicals. Tea. Spice. Acidity. Texture. Aroma. Celebration. DOUBLE ZERO keeps everything that makes a drink feel intentional and removes the alcohol.
MASTER PRODUCT ARCHITECTURE
Five still expressions designed around texture and culinary flavor.
Five sparkling expressions built around lift, acidity and aroma.
BUILT FOR THE SAME ROOM
A composed zero-proof pour that belongs beside the wine and cocktail list.
Adult flavor, premium presentation and the ritual of a real night out — without alcohol.
Built for hotels, restaurants, lounges, venues, minibars and VIP service.
A better option when the occasion stays but alcohol does not.
THE SERVE
Start cold. Temperature is part of the product experience.
Serve straight, over ice or in intentional cocktail glassware.
Citrus, herbs, fruit, spice or a clean pour — presentation should match the expression.
HOSPITALITY + RETAIL
DOUBLE ZERO is designed for restaurants, hotels, lounges, venues, events, premium retail, travel and distribution. The brand should sit with adult zero-proof and cocktail occasions — not disappear into the soda aisle.
OPEN A TRADE CONVERSATION ↗FIRST POUR / TRADE ACCESS
Join first-release access or open the correct hospitality, retail, distribution, event, creator or strategic partnership conversation.