GOLDEN HOUR
Citrus · Yuzu · White Peach
LAUNCH HERO
GET ACCESS ↗INITIAL COMMERCIAL FOCUS
FOUR LAUNCH HEROES. ONE SPARKLING OPENING MOVE.
Golden Hour, Velvet Temptation, Blau Breeze and Midnight Margarita are the initial four hero SKUs for 250mL event and retail cans. Strawberry Moon remains part of the broader sparkling architecture, not the initial four-SKU launch.
THE LAUNCH FOUR
FOCUS THE
FIRST MOVE.
These are the only four expressions presented as initial commercial launch SKUs.
VELVET TEMPTATION
Pomegranate · Blood Orange · Hibiscus
LAUNCH HEROBLAU BREEZE
Blueberry · Lime · Agave
LAUNCH HEROMIDNIGHT MARGARITA
Lime · Agave · Sea Salt
LAUNCH HEROSPARKLING 06–10
MASTER SPARKLING FAMILY
GOLDEN HOUR
Citrus · Yuzu · White Peach
LAUNCH HEROVELVET TEMPTATION
Pomegranate · Blood Orange · Hibiscus
LAUNCH HEROBLAU BREEZE
Blueberry · Lime · Agave
LAUNCH HEROSTRAWBERRY MOON
Strawberry · Peach · Rose
MASTER ARCHITECTUREMIDNIGHT MARGARITA
Lime · Agave · Sea Salt
LAUNCH HEROWhy sparkling first
Carbonation is the cleanest first move for single-serve cans, concerts, nightlife, festivals, retail and cold grab-and-go consumption.
- Concerts
- Nightlife
- Retail
- Festivals
Launch mix
The working initial production mix prioritizes Golden Hour and Midnight Margarita, then Velvet Temptation and Blau Breeze; actual depletion data should replace launch estimates after market entry.
- Golden Hour
- Midnight Margarita
- Velvet Temptation
- Blau Breeze
NEXT MOVE