00 : DOUBLE ZEROGET ACCESS ↗

HOSPITALITY + RETAIL + DISTRIBUTION

ZERO PROOF IS A REAL COMMERCIAL CATEGORY.

DOUBLE ZERO can move through more channels than a spirits product when formulated as a conventional 0.0 beverage. Placement should still feel premium and occasion-led.
Hospitality + Retail — 00 : DOUBLE ZERO
01

Place it correctly

The preferred retail set is zero-proof / adult NA / RTD cocktail — not the random soda aisle. If the retailer lacks that set, create a deliberate secondary display.

  • Adult NA
  • RTD cocktail
  • Premium retail
  • Secondary display
02

Hospitality program

Restaurants, hotels, lounges, venues and event operators can use DOUBLE ZERO as a real menu and service option rather than a token non-drinker substitute.

  • Menu placement
  • Zero bar
  • Events
  • VIP service
03

Broader market access

Potential channels include grocery, convenience, coffee shops, salons, spas, offices, airports and corporate events where spirits-only distribution may not be required.

  • Grocery
  • Travel
  • Corporate
  • Specialty hospitality

NEXT MOVE

PUT 00
IN THE ROOM.

Consumer access and commercial inquiries are separated so the right team can respond with the right information.
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